About the Customer First Award

Between the years of 2018 and 2020, only 33 winners received this award. Not only were there only 945 out of 2,984 dealerships that were nationally certified in 2020, that year also saw only 109 dealers certified in the Midwest out of 331. We are honored to be one of the few dealerships to have received the Customer First Award.

Only 33 out of almost 3,000 dealerships won the JD Power Award for customer first certification 3 years in a row in 2018, 2019, and 2020 and we are proud to be one of those dealers in that top 10%

In order to be designated as a winner of this coveted title, dealerships have to earn the following five certifications:

Customer Treatment Certification. A dealership is awarded the Customer Treatment Certification when it has achieved the highest levels of customer-oriented sales and service targets.

Employee Engagement Certification. When a dealership has reached full employee engagement, its employees share a unified voice in order to promote a culture that is driven by the customer.

Process Certification. The Process Certification is the result of a dealership successfully demonstrating processes that support excellence in customer handling.

Training Certification. This certification is awarded to a dealership when its employees have attained the highest level of certified training required by FCA.

Facility Certification. Finally, the Facility Certification means that a dealership successfully provides its customers with a clean, comfortable environment.